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It’s a new year and as always expected in the digital world, it’s time to reflect on your marketing efforts to make way for better SEO strategy.

It can be recalled that in the previous years, digital marketers needed to redo their game plan every time that search engines made some slight changes on their algorithm. Technology is changing faster than ever – it only means that people will need to make room for some changes in their digital marketing strategy if they wanted to stay on top of search engine rankings. Without further ado, here are some 2017 SEO trends that might be of use to you:

Trend 1: Google’s AMP

Google just initiated a project that could change the way people view web content in their mobile devices – the Accelerated Mobile Pages project or AMP for short. This embodies a new set of rules that translate to a lighter version of HTML.

With Google’s AMP, people can expect faster load times in their mobile devices. To know more about AMP, visit this link: Accelerated Mobile Pages Project.

Trend 2: Mobile-first Index

Google announced in November 2016 that it’s going to make a major shift from desktop-first to mobile-first indexing. The change is attributed to the fact that certain industries now gain most of their traffic from mobile devices.

If you don’t have a mobile-friendly website yet, now is the best time to consider it if you want to tap to the growing number of mobile users. Does this mean that you should discount desktop usage altogether?

The answer is no. Desktop is still the most used device when it comes to product search, which makes it significant nonetheless.

Trend 3: Video Content

Media content consumption is on the rise, thanks to likes of YouTube, Instagram, Periscope, and Snapchat.  Google is already experimenting on using video content in its advertising platform but it is still too early to tell how this move will eventually change for business entities for 2017.

Although written content is still the most recommended option for website owners, we can’t just set aside the popularity of videos. Affiliate marketers are using this now to a great extent and you too could copy their efforts. How? Creating a YouTube channel is one.

In Closing

SEO could help you improve your rankings on search engines. Strategies have changed over time because of search engine updates. Hope that the trends above will help you improve your own SEO efforts this 2017.