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Just ask the experts – investing in digital marketing could take your business to greater heights.

If you aren’t convinced on the statement above, then just make these simple observations. Have you noticed how big companies nowadays are splashed all over the Internet?

Have you seen one without a branded social media page on the likes of Facebook, Twitter or Pinterest? Or, how about the social media icons in ecommerce websites?

All of these things have contributed to their success. How? Here are some of the reasons why:

Reason 1: People now use the Internet to a greater extent

It’s called the digital age for a reason – people are now into using smartphones and computers most of the time whether this is for work or for pleasure.

Did you know that in 2016, global users are said to spend 118 minutes per day on social media? This saw an increase from the 109 minutes daily usage in the previous year. It’s possible for this to see further growth this year now that smartphones and computers are becoming more accessible to the public.

What does this mean for you as a business? Traffic can be found online – consider the Internet a great venue to put up a store and digital marketing services can help you do this.

Reason 2: Your competitors are already investing in it

As mentioned earlier, big companies have their websites and social media pages. The reason for this is because they recognize that it pays off to invest in digital marketing.

If you do your research, you will soon find out that many of your competitors are already doing the same.

Reason 3: Help deal with bad reviews

Remember the hotline number that big companies have? Companies invest in these as a way to provide customer service, the main intention of which is control damage.

Why is customer service important? It could save the business from a mob of angry customers.

Hell hath no fury like a customer scorned – you may be able to get away with it if you were a business entity 500 years ago, but certainly not in the digital age. Reviews travel at the speed of forum and social media posts.

When you invest in digital marketing, you can create your fan base online, which could help mitigate the small nuances of comments from a few dissatisfied customers. Numbers do count these days (digital marketing can make your business look credible as long as you have more positive reviews than that of bad).

Reason 4: You dream of expanding your business

It’s the Internet. Your audience is the world.

If you dream of going global, then the first thing you want to do is invest in digital marketing. The Internet is the best way to introduce your products or services to potential investors or customers from abroad.

Digital marketing gives you several options that could increase your chances of being found online such as through press releases, an SEO optimized website, social media pages with a large group of followers, and the like.

Reason 5: Learn something new

Old school traditional marketing is very much different from digital marketing. You will be playing in a new game field, which could be pretty exciting if you’re the type who believes that learning should be a continuous process.

Reason 6: You have all to gain

Let’s break down the benefits – wider audience, control bad reviews, the potential to grow your business, plus the ability to learn what digital marketing is all about. You have all to gain by investing in it.

Wrapping it up

To invest or not to invest? You’ve read the benefits above. The choice is yours.